Our Services

At Helpful Balance We Provide a Wide-Variety of Technical and Back-Office Services to Help You Find the Right Balance for Your Unique Set of Needs. Below are Some of our Main Services, but if You Don’t See What you are Looking for Contact Us , or Email us Directly at Manikandan Kumar to See How We Can Help.

Web Design / Development

In the Digital Age, Every Company whether a Small Local shop to a Large Global company Can Benefit from A Digital Presence. This generally starts with a website to let the world know who they are as a company/organization and what they offer. Whether services, products or both a website allows you to market yourself and reach a wider audience.

Not All Websites Are Created Equal, and since your website is your online calling card that people will judge whether they want to try out whatever your business is offering it is important to have a proper and professional website. We can help provide you with the web design and development Expertise to Give You Options and Help You Find the Website That Best Fits Your Expectations.

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We provide a wide-variety of services depending on your need, below is a sample of them –

1.Responsive Web Designs & Development:Which makes sure your website responds to the type of device it is being viewed on and Not Only Works but Looks Good on All Kinds of Devices Such as Mobile, Tablet, Laptop/Desktop. The below options could be made into a responsive site or in a simple way which focuses on it looking good from a computer.

2. Customized Website

3. Static / Dynamic Web Design & Developmen

4. CMS Web solutions

Service & Support

With how important having a web presence is these days, and the ever changing technologies, standards and restrictions Can You Afford To Be Faced With A Situation That Your Website Goes Down, Has A Problem, isn’t compliant with new rules, etc. And Not Have Anyone Ready to Fix It Quick?

Helpful Balance Provides A Variety of Options for Ongoing Service and Support of Your Website. This is much easier when we created ourselves, but not a restriction. We Will Look at All Situations and Try to Find A Balance That Works for Your Needs.

Ongoing Service/Support Can

1. Updates to Content

2. Manage Web Applications

3. SEO (Search Engine Optimization)

4. Preventative Maintenance

5. Server Issues/Fixes

6. Upgrades/Feature Updates

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Updating / Maintenance on existing

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It is common to have Created A Website Yourself, Only to Find You Need Additional Development Skills to Incorporate Certain Features or Functionality You Wanted. Also, to have hired a company to create your website that is either no longer in business, didn’t provide the quality/service you were looking for or perhaps their fees are simply too high.

Sample of Support Services on Existing Sites/Apps

1. Bugs/Issues/Fixes

2. Continuous Improvements

3. Site/App Makeover

4. Updates and Patches

5. Application Administration

6. Pro-Active Monitoring and Support

Mobile App Development

Mobile Application development is process of creating software for handheld devices in order to give easy and enjoyable user experience and websites that enhance the internet experience for the mobile user.

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Although a Website might make sense for every type of company, an App may not be needed. Depending on the type of business you have, a Responsive website that works well for displaying your site on mobile browsers might do the trick. However, if your company/idea is an app itself or you Believe an App Can Add Additional Functionality, Better User-Experience, etc. than We Are Happy to Explore Your Options and How We Can Find A Helpful Balance.

We develop native iPhone apps, Android apps, Cross Platform apps (works on both iOS and Android) and Web App. We provide a wide-variety of services depending on your need, below is a sample of them –

Reasons You May Need an App

1. People are Increasingly Relying More on Smart Phones, Watches, Car Apps, etc.

2. If You Don’t Have a Presence Where People Are Spending Their Time, Then You Are Not Even in Consideration

3. Apps Provide a Potential Additional Stream of Leads and Customers Who Prefer App Based Content vs. Browser Based

4. Apps Can Provide Increased Customer Loyalty and User-Friendly Interfaces Meant Specifically for Mobiles/Tablets

Whether looking for a simple app to a more complex one with logins, communication, reservations, organization or whatever your need might be we can help. We can help bring your vision and needs to life. Below is a small handful of screens from apps we have developed to help inspire you on the variety of features and functionalities that can be incorporated.


Digital Transformation Tool App Screens
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Custom Software Development

Some companies like SaaS (Software as a Solution) rely on custom Software Development to support the core of their business. This Can Be A Very Expensive Area to Start and Has A Very High Cost of Ongoing Support and Maintenance. That is why many SaaS companies look to companies like Helpful Balance to Provide More Cost-Effective Development, Maintenance and Support of Software.

Many other companies even though software isn’t there primary business can benefit from customized software to help them Find Efficiencies in Their Teams Day to Day Work, Better Experience Across Teams, Standardization Of Inputs/Outputs, Faster Results For Seeing Critical Updated Data And Providing Reports to leadership and clients.

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Some Custom Software Solutions Benefits

1. To Achieve Optimized Performance in Every Segment of Your Organization

2. To Reduce Inventory and Overall Costs

3. To Support Robust Enterprise Applications

4. To Resolve the Technical Issues and Augment Productivity

5. For Automating and Controlling Your Business Processes

6. To Deliver Better Customer Service/User Experience

Open Source Development

Many companies even though software isn’t there primary business can benefit from open source software to help them Find Efficiencies in Their Teams Day to Day Work, Better Experience Across Teams, Standardization Of Inputs/Outputs, Faster Results For Seeing Critical Updated Data And Providing Reports to leadership and clients.

Open Source Technologies offer convenient, inexpensive and efficient web and software development opportunities, with which you get complete accessibility or practical ownership to the source code of the product. This limits certain things that customized development doesn’t but depending on need Can Prove to Be More Cost-Effective and Faster Turnaround.

Some of the Benefits to Open Source Development

1. More Quickly and Inexpensively Develop Software

2. To Reduce Inventory and Overall Costs

3. To Achieve Optimized Performance in Every Segment of Your Organization

4. To Resolve the Technical Issues and Augment Productivity

5. For Automating and Controlling Your Business Processes

6. To Deliver Better Customer Service/User Experience

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Ongoing service & Support

With all the time and money that goes into Software Design and Development, it Can Often be Overlooked How Much it Costs to Support and Maintain that Software. Both in terms of cost of resources and the supplemental aspects of running and managing software.

Helpful Balance Provides A Variety of Services in A Globally Balanced Manner to Give You the Expertise You Need At Much Lower Costs than if you had to staff to support directly or hire local companies. Our Balanced Approach Gives You the Coverage and Support You Need, the expertise to keep things running smooth, and the reassuring feeling that you have a team there to support your software for you.

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Some Ongoing Software Support Services

1. Changes to Content/Layout

2. Preventative Maintenance

3. Changes to Features/Functionality

4. Quality Control

5. Code Standardization to Increase Efficiency

6. Monitoring, Troubleshooting, User Support

Updating/Maintenance on Existing

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With all the time and money that goes into Software Design and Development, it Can Often be Overlooked How Much it Costs to Support and Maintain that Software. Both in terms of cost of resources and the supplemental aspects of running and managing software. Even if Helpful Balance didn’t create the Software Application for you, There Is A Chance That We Can Provide A Much Lower Cost Option To Update It And Provide Ongoing Maintenance And Support to ensure it stays working so your team can continue to realize the benefits of it.

Some Software Support Services

1. Changes to Content/Layout

2. Preventative Maintenance

3. Changes to Features/Functionality

4. Quality Control

5. Code Standardization to Increase Efficiency

6. Monitoring, Troubleshooting, User Support

QA & Automation Testing

Testing software and ensuring quality is not always an easy task. Requirements change, different users have different expectations about how the software should work, not to mention the variety of environments and configurations that a software product can run in. With the increasing complexity of the product it becomes more and more important to structure and organize testing efforts into a QA process that can be controlled, measured, and repeated.

That is why we aim to provide a Helpful Balance of QA & Testing service and support That Can Help Companies Significantly Providing High Quality Results

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Automation Testing is to reduce manual efforts

1. Increase the efficiency & effectiveness

2. Reduce costs

3. Replicate testing across different platforms

Our Test Automation services includes

1. Selection of suitable test tools

2. Identification of test scenarios to be automated

Performance Testing

Testing software and ensuring quality is not always an easy task. Requirements change, different users have different expectations about how the software should work, not to mention the variety of environments and configurations that a software product can run in. With the increasing complexity of the product it becomes more and more important to structure and organize testing efforts into a QA process that can be controlled, measured, and repeated.

That is why we aim to provide a Helpful Balance of QA & Testing service and support That Can Help Companies Significantly Providing High Quality Results

Performance Testing and confirm the software meets speed, scalability and stability

1. Determine the response time of the application

2. Verify maximum user load the application can handle

3. Assure application stability under varying loads

Need for Performance Testing

1. Uncovers what needs to be tested

2. Know application speed, stability, scalability

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Software Testing

Testing software and ensuring quality is not always an easy task. Requirements change, different users have different expectations about how the software should work, not to mention the variety of environments and configurations that a software product can run in. With the increasing complexity of the product it becomes more and more important to structure and organize testing efforts into a QA process that can be controlled, measured, and repeated.

That is why we aim to provide a Helpful Balance of QA & Testing service and support That Can Help Companies Significantly Providing High Quality Results

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Software Testing is to help you get rid of the bugs without any hassle

1. We adopt rigorous quality assurance and management procedures to ensure the lowest defects level

2. With the intent of finding software bugs, we offer flexible solution to meet your testing needs

Need for Software Testing

1.Redefine the application / software development process

2. Identify areas of weakness and enhancements

MobileApp Testing

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Testing software and ensuring quality is not always an easy task. Requirements change, different users have different expectations about how the software should work, not to mention the variety of environments and configurations that a software product can run in. With the increasing complexity of the product it becomes more and more important to structure and organize testing efforts into a QA process that can be controlled, measured, and repeated.

That is why we aim to provide a Helpful Balance of QA & Testing service and support That Can Help Companies Significantly Providing High Quality Results

Mobile App Testing is for App functional, performance and usability testing Services crucial to ensure the quality of your mobile apps

1.Identify issue ahead of customer

2. ensure that your mobile app meets business goals

3. Enhance and enrich user mobility experience

Need for Mobile App Testing

1.Check the basic user experience & navigations

2. Operations with memory & control of memory leaks

New Business Essentials

Every new business will have certain basic design needs to get started and make sure their company has the proper branding and recognition across their work. This generally starts from after you decide on a company name, the need to design a fitting logo that captures the essence of your business and how you want to be seen by the industry.

We can help provide you with the graphic design Expertise To Give You Options And Help You Find The Logo That Fits Your Expectations.

Some Items We Recommend for New Companies

1. Logo

2. PowerPoint Templates

3. Business Card Template

4. Newsletter Templates

5. Company Letterhead

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Promotional Materials

Once you have your logo and branding material for your company, it is important that you have proper promotional materials to make sure your company can market its products or services in a professional and engaging way.

It doesn’t take much effort to create a basic poster or promotional material in Word yourself, but will it inspire and connect with all of your potential customers? There is a reason why major companies spend so much money on their marketing departments to create promotional material that will motivate customers to take action when they see it. Isn’t it worth the extra cost to have it professionally done, especially at Global Cost Competitive rates if it could bring in more business?

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We provide a wide-variety of services depending on your need, below is a sample of them –

1. Posters

2. Promotional Letters/Post Card style

3. Flyers

4. Promotional PowerPoints and Videos

5. Inserts

Graphic Design

Once you have your basic logo and branding material for your company, there is a wide variety of other business related items that could require a skilled graphic designer to help them further bring their company, its messaging, products or services to life through things like signage, creative posters, booklets, and much more.

It might be possible to create many of these things yourself, but will it inspire and connect with all of your potential customers? There is a reason why major companies spend so much money on their designers to create designing material that will motivate customers to take action when they see it. Isn’t it worth the extra cost to have it professionally done, especially at Global Cost Competitive rates if it could bring in more business?

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3D Design

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For Companies that are Looking to Maximize on the Visual Experience for Their Users, Then 3D Designs Can Help Bring a Normal Design to Life in a way that can better help a customer understand and convince them on your product or service.

Helpful Balance Provides a Wide Variety of Design Services to Meet the Needs of All Kinds of Companies, Organizations and Individuals. Instead of hiring different companies for each individual need, Helpful Balance can help you find the best balance of quality services at low global prices. Save Yourself Time and Frustration of Vetting and Hiring Countless Freelancers and Companies That Promise and Don’t Deliver.

Simple to Advance Excel / VB Macro

Automation Is the Need of The Hour for Many Companies with The Increasingly Digital Nature to Business, even in sectors that traditionally didn’t require IT Support. With the complex applications to automate the manual activities it is Not Always Possible for Medium to Small size companies to create their own Automations Due to Cost as Well As Resource Availability Based on The Skillset.

That is why we aim to provide a Helpful Balance of automation service and support That Can Help Companies Significantly Reduce Costs and Overhead While Still Providing High Quality Results using Macros and VBA code for automation. You might be familiar with the term Excel Macro, well VBA (Visual Basic for Applications) is the coding that makes them work.

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Who Can Benefit from Macros?

1. Teams that spend a lot of time in Excel whether on analyzing, collating, segregating data, etc

2. Teams that receive a lot of inputs from clients or other internal teams and find it difficult to manage the volume or consistency

3. Teams that want to improve the quality of their outputs from programs like excel by reducing chance for human errors and manual mistakes from their processes

4. Teams that have to perform any routine and re-occurring tasks in excel or across office programs, whether daily, weekly, etc.

Java and Other Application-Based Automation

Automation Is the Need of The Hour for Many Companies with The Increasingly Digital Nature to Business, even in sectors that traditionally didn’t require IT Support. With the complex applications to automate the manual activities it is Not Always Possible for Medium to Small size companies to create their own Automations Due to Cost as Well As Resource Availability Based on The Skillset.

That is why we aim to provide a Helpful Balance of automation service and support That Can Help Companies Significantly Reduce Costs and Overhead While Still Providing High Quality Results using a combination of coding languages to get the most out of the automations

Who Can Benefit from Automations?

1. Teams that spend a lot of time capturing internal metrics for the team

2. Teams that require a tracker to capture metrics, status of associates, jobs, tasks, etc.

3. Teams that want to improve the quality of their outputs from programs like excel by reducing chance for human errors and manual mistakes from their processes

4. Teams that have to perform any routine and re-occurring tasks in excel or across office programs, whether daily, weekly, etc.

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.Net Application Based Automation

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Automation Is the Need of The Hour for Many Companies with The Increasingly Digital Nature to Business, even in sectors that traditionally didn’t require IT Support. With the complex applications to automate the manual activities it is Not Always Possible for Medium to Small size companies to create their own Automations Due to Cost as Well As Resource Availability Based on The Skillset.

.Net is Microsoft’s software framework for on Windows and can be used to create a whole other level of automations using windows own language to perform tasks that VBA code or Java is unable. Each Language Has Its Benefits and Limitations. That is why it is important to work with a company like Helpful Balance that has Experience Across Multiple Languages and Can Ensure You Get the Best and Most Efficient Automation.

Who Can Benefit from Automations?

1. Teams that need to extract specific data from CSV file with more than 1 million records

2. Teams that find difficulty to extract and format the specific data they are looking for in data sets

3. Those that spend a lot of time in capturing the data and producing an output for a dashboard/report

4. Teams that receive a lot of inputs from the client/other internal teams and find it difficult managing all of the inputs and keeping them organized

Outsourcing/Offshoring/
BPO/Contractors

Most things that are done on a computer or by phone can be outsourced. Outsourcing could be for a specific product or project or could be an ongoing need. This might not always be the right choice, and our goal isn't to take away jobs but instead to help allow companies to grow or stay in business with a more economical approach.

Companies Outsourcing Can Easily See Savings of 2-5 Times that of Their Current Costs. How much exactly, will be based off of company location, resource type and level of talent needed, but for many countries around the world it can provide significant savings worth considering.

Part-time or full-time outsourcing has more savings benefits than just salary savings -

1. Computer Setup

2. Office/Desk Space

3. Health Insurance

4. Vacation/Sick Days

5. HR & Recruiting Costs

6. Bonuses and Other Overhead

No longer worrying about -

1. Employee Retention

2. Ratings and Review Meetings

3. Covering for Employees Time Off

4. Hiring/Firing Process

5. Induction and Training

6. Hard to Cover Shifts

We help take the worry and stress off you, so you can focus on the areas most important to your business. Let us help you find your balance with benefits like –

We staff to cover for employee churn, time-off, etc. So, your work isn’t impacted

We ensure cross-training, and rigorous documentation to ensure continuity of work

We can staff in shifts to cover your needs, whether 24/7 or somewhere in-between

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Other benefits

Reduction in employee costs, without sacrificing on production or the ability to scale at a much more efficient cost

Whether you need resources available same hours as your onshore team, or want coverage for when they are not working, we can work with you to fit your needs. So don’t let the idea of time difference of a global team put you off such a great value for your business

For larger offshore needs, or those that require around the clock monitoring, service or support, we can help you there with multiple shifts setup to fit your need. Make the most out of the 24 hours in a day and think of all the work can get done while you are sleeping.

Is outsourcing right for my company?

What types of situations are good for outsourcing? Each company has different needs, which we make it a point to learn before proposing the right mix of solutions. However, some common areas are for things like operational processes, monitoring, analysis, report building, data collection, technical or customer support via email/chat/phone. Ongoing maintenance, support and/or testing of your websites/apps/software and content creation. From the complex to the routine, we have talented resources from a wide variety of areas to give you the support you need.

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Operations

Back Office teams comprising of all those in administrative and supporting roles, where they are non-client facing. These roles could encompass a wide range of activities and if they don’t have to be onsite, meet with clients and the Activity Can Be Done By Computer Or Phone Than It Is Likely Something We Can Help With.

Operations activities really cover most day-to-day activities that support an organization, and while not all activities can be outsourced for support, most can. Those that can’t, often parts of it can which can Enable Those Onshore Resources More Time To Focus On Critical Tasks For The Company.

Below is a Small Sample of Operational Activities We Could Potentially Help With –

1.Supporting Functions to Your Existing Teams

2.Data Entry and Processing

3.Monitoring & Escalation

4.Data Gathering, Analysis & Report Building

5.Customer Servicing & Support from Email, Contact

6.Supporting Functions to Your Existing Teams

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IT Support

IT Support is a growing concern for many companies with the increasingly digital nature to business, even in sectors that traditionally didn’t require IT Support. The costs that can come with these new digital solutions for ongoing servicing and support can be significant. Beyond that The Headaches, and Hassle of Keeping Up with New Technologies and Updates to Existing Ones Can Add Stress Where You Don’t Need it.

That is why we aim to provide a Helpful Balance of service and support That Can Help Companies Reduce the Stress and Hassle of Managing Your Own IT Support at Affordable Rates, with the Quality and Reliability You Need to Feel the Comfort of Something so Important.

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Below is a Sample of IT Support Activities We Could Potentially Help With –

1.24/7 Job Monitoring, and Escalation/Support

2.Defect Management

3.QA and Testing Teams

4.Dedicated Development Teams for Web/App/Software Needs

5.Automations

Customer Service/Support

Providing Customer Service and Support is an important task and some companies might be hesitant to outsource such tasks. However, if you look around the world many major companies outsource their Customer Service/Support needs. Support Your Customers with A Flexible Approach If Your Need Isn’t Full-Time or Scale Quicker When You Need to Grow.

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Analytics

Analytics is a critical area to many businesses and can be a costly area if 100% hiring in-house. Helpful Balance Aims To Provide You With An Alternative Mixed Model where portions of your analysis are done by our outsourced teams At Highly Competitive Global Rates, while Your In-House Teams still remain the experts and escalation points.

There is a chance in time that the full area of analysis required can be done by our teams, however We Recommend To Handle This In Phases and take a call after each phase is complete and providing the results you are looking for. We Believe In Earning More Business Through Trust And Quality Outcomes, And That Takes Time. Some companies might try and promise they could handle everything from day one, but each business, their way of handling processes are unique and require an amount of learning by doing and growing to understand more about your business and their expectations.

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DB Design & Creation

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Database Design and Creation can be challenging areas for a company who is looking to store either large amounts or a wide variety of data and data formats. Getting Data Stored In A DB Is Really Only Step One And Is Only As Useful As Your Ability To Access, Limit, Filter, Sort, Etc. The Data Later On For Its Use-Case. That is why taking the time to map out the correct data schema and ensure that the data is being stored in a way that can be accessed and used the way that you need is critical.

Our teams will work with yours to ensure we understand the data being collected/stored (this is easier when we are gathering data as well but not necessary for this service). Then work with the teams who will need to access this data and use it to display in your software, web, app or combination of these and what actions need to be taken.

Data Gathering

Data Gathering can be a time consuming and depending on your business either a large one-time project or an on-going effort. Either way, the cost to have in-house or onshore resources help with this data gathering can be significant. Helpful Balance Aims To Provide A More Economical Model Utilizing Our Global Team Of Trained Professionals, who can gather whatever data sets you need, No Matter How Large.

We will work with you To Ensure We Understand Not Just The Data You Want Us To Gather But The Intended Use So We Can Provide The Data In The Best And Most Useful Way Towards That Intent. Too often data is collected blindly without focus on the use, and then requires a lot of time to correct and update it to fit the need later on. Our goal is to provide you with what you need in the first place.

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Data Processing

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Creating Databases and Gathering the data is only the first steps when it comes to taking the mass amounts of data and making use out of it. Data Processing Helps to Make Sense of All That Data and start to do the manipulations, applying formulas, algorithms, data trees, etc. So, when you are looking at a process where you want to collect data and make use of it, don’t forget this important step. At Helpful Balance We Can Help You from DB Creation, Gathering, Reporting and Analyzing the Outputs And Provide in The Format You Need.

Data Processing is the process of Raw data gathering and manipulating to produce useful information. It converts unusable data into a valuable form. Also involves data organization, modification, storage and final presentation in the expected format.

Social Media Marketing

Social Media Has Become An Integral Part Of How A Business Stays Connected To Its Customers And Promotes Its Business Across The Web. More and more users are searching online whether via computer, phones, apps, etc. to find what is the best option for them. This could be for something like best Italian restaurant in their city, or even a neighborhood or something on a general or global scale. If Your Company Isn’t Actively Promoting And Reaching Its Customers Some Other Competitor Will.

Below is a Sample of Services we Provide –

1. Setting up a Social Presence

2. Providing content for posts and engagement

3. Updating/Curtailing the Look and Feel to Your Social Media Presence

4. Monitoring of Engagement and Feedback

5. Managing your Social Media Presence day to day

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Digital Marketing

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Digital Marketing is a fairly general term and could mean a wide variety of services and level of those services. Helpful Balance’s Focus On Digital Marketing Is In Helping The Smaller Companies Who Need Help With Establishing Or Managing Their Ad Campaigns.

At Helpful Balance we believe in helping every company be able to get their businesses name out there and ensure they are staying relevant and in consideration for their product/services. We Offer Help Based Off Your Need, And Whether That Is At A Simple Fee Per For Effort Or A Percent Of Ad Spend Like Many Companies Do To Help Ensure The Company Is Motivated To Drive Stronger Returns For Your Company. You Decide, We Help.

This could be things like-

Paid Search across Google, Bing, AOL, Yahoo, etc. Also referred to as SEM (Search Engine Marketing), is when you are paying to have your ad/search result show as a promoted/sponsored search result. These ads are generally at the top or on side of the search results and clearly call out like promoted/sponsored. This is great to get your company to the top of the search results, but If You Don’t Do It Right You Could Waste A Lot Of Money On Clicks From People Who Had No Interest In Your Product/Services.

SEO and SEM

SEO or Search Engine Optimization is the activity of optimizing your website so that it appears higher in organic search results on places like Google, Bing, AOL, Yahoo, etc. This Means That You Are Not Paying To Specifically Show Up In The Search Results but are naturally ranked in a location that a user might click on. Most Users Won’t Get Past The First Page Of Search Results, and each page after the number continues to drop considerably.

This could be things like-

SEM or Search Engine Marketing is different from SEO in that you are actively paying to show up in the top search results for certain keywords. If You See Promoted/Sponsored Sections Or Results On A Search Engine That Is What This Is Referring To. So instead of being organically ranked in the top pages this helps you skip that, but you are not the only one fighting to promote your business to those users.

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Ad Campaign Management

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Although we are not a Full-Service Ad agency, For Most Small Businesses There Is Still A Need For Ad Creation And Campaign Management Without The Need To Hire A Full-Service Agency.

We focus on smaller and newer companies who are trying to get there companies name out there with things like Google or Microsoft (Bing, Yahoo, AOL) promoted search campaigns, Ad Campaigns via Google Ad Words or Display Network, and other Ad Platforms/Networks/Exchanges.

With something as important as Promoting Your Business And Being Able To Complete in this highly competitive, global marketplace Is It Really Worth Trying To Wing It Yourself? Remember, you are likely competing with companies with larger and more dedicated teams towards these efforts, Shouldn’t You Have A Team That Can Focus On This For You?


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